Illustrated & Animated

Product Announcements & Advertisements

We work with marketing, advertising, and content teams across Amazon to create beautiful and compelling content that’s been featured in the mainstage keynote of Accelerate, PR campaigns with direct L10 oversight, and in yearlong advertising campaigns (with the quant to back it up!)

Explainer Videos

We’ve created animated videos like this for multiple teams across Amazon. We originally developed the illustrated style for Sell.Amazon.com and it grew to encompass a number of services and products across selling partner marketing in the North America, Europe, and Asia.

Vignette Spot Illustrations

These are one-off illustrations that typically accompany text for inclusion on a website or social media post. We supported the Brand Services team with illustrations on their page and the Global Logistics team on their page. Depending on the specific need, we can either create these from scratch (custom concept, different from the video) or we can pull frames from the explainer video and tweak slightly.

Animated Gifs

We can also take short 2-3 second clips from the existing explainer video, tweak the animation, and turn them into loopable gifs for inclusion in emails and other marketing.

Live Action

Commercial Content

With a background in feature and documentary filmmaking, Mew Studios can take even the most complex visions to life. We’ve got a best-in-class portfolio, frameworks and systems for everything from scriptwriting and scripting to localization and delivery, and even a couple ins with GREF (it’s nice to have contractors with yellow-badge access) to make sure that every shoot runs smoothly and efficiently…and looks real impressive to any stakeholders that happen to stop by. ;-)

In-Person Interviews

We work with your team to connect with sellers and set up a day-long "shoot day"—a series of interviews with a full team (everything from camera operators to production designers and hair/makeup people). This is an opportunity to capture multiple subjects at once with a unified look and very high production value, and to connect with other teams to create a unified content suite across orgs.

Case Studies

We love creating stories like these: taking well-crafted interview footage and putting together a compelling narrative for inspiration and education. The videos below tell a seller’s unique story supported by custom animation, beautiful b-roll, and compelling quant about their experience selling on Amazon.

Themed Testimonial Compilations

Using the interview footage we captured with all the subjects, we combine the strongest pieces of content and new creative elements into a testimonial video centered around a certain topic, whether it’s something straightforward like entrepreneurship or more complex like how Amazon gives sellers the ability to chase the American dream.

Localization

Because Amazon products are available internationally, we work with our team of translators to create localized versions of each of the full-length videos in languages like UK English, French, Italian, Spanish (Latin American and Castilian), German, Japanese, Chinese, and more.

Marketing Assets

Once we have all the footage, there’s a lot we can do to be hyper-efficient. We create unique, shorter versions of each of the above deliverables for use in social media ads, email blasts, etc. Creating these versions now allows us to do them very efficiently and turns 1 deliverable into multiple, specifically tailored for each use-case.

Anything look interesting?